Carl Merkin Writes About Working in the NYC SoHo Leica Store

 

Image Source: http://blog.leica-camera.com/photographers/blog-contributors/carl-merkin/carl-merkin-inside-the-leica-store-soho-new-york-so-much-more-than-a-store/

 

Carl Merkin, a name familiar to those of us in the LHSA (International Leica Society) has recently begun working full-time in the new SoHo Leica store. He wrote an interesting story about the experience for the Leica Camera Blog:

 

(Click Here) to read Mr. Merkin's story.

 

I enjoy Carl's thoughts about the people he meets in his work there, and the experience of watching a new Leica owner walk out of the store with a smile. I'm a big supporter of the Leica stores, and sure enjoy the one we have here in DC. I'm planning a trip to NYC this fall, and must make time to get to the store. Hopefully, I can arrange to meet up with Carl while I'm there.

 

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Leica Stores - When Camera Stores Are Disappearing, Leica Stores Are Multiplying

Image Source: http://www.businessweek.com/articles/2012-06-14/why-leica-is-opening-so-many-stores

 

I've written a few times about how much I enjoy having a new Leica store in DC. I've taken a couple of Leica Akademie classes there, and always enjoy dropping in for a chat with the experts, and to view the latest equipment.

 

BusinessWeek has posted a brief article about the stores. (Click Here) to read it.

 

Apparently, the plan is to increase from the current number of 37 stores worldwide to over 200 by March 2013 2016. That's a business I'd actually consider running.

 

The Leica stores include retail space (obviously), studio space, which is also used for lectures in the Leica Akademie workshop series, and a gallery.

 

My experience in the Leica Store DC is that this is no snobby jewelry store atmosphere. The staff are true enthusiastics (which reminds me of Aziz, who proudly brings his early Barnack Leica IIIF and Summaron 50mm lens to work). They're intent on sharing Leica camera capabilities and unique features, not on getting your wallet out of your pocket.

 

The gallery space is always interesting, inspiring.

 

You've perhaps already read my thoughts on the Leica Akademie. It's really quite good. I've just finished a three day workshop there, "The Truth About Photographs." You'll see a review on that very soon.

 

So, in a time when brick and mortar camera stores are disappearing, Leica stores are expanding. I hope this is a good direction for the company. Apparently, something is going right. According to the BusinessWeek article, Leica's revenue increased 57% last year ($310M). I'm not sure exactly what this means, but the article also says that income increased 10X. Income can be defined in more than one way, but regardless, this sounds pretty good to me.

 

Welcome to the neighborhood, Leica Store!

 

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Final Days for Brick and Mortar Camera Stores? Are These Store Owners Crazy?

Unknown, by Reed A. George

 

I love walking into a camera store, a real one, with people in it, as much as anyone. But, I'm afraid they're about to go the way of bookstores here in the USA.

 

It seems the latest problem is "showrooming," which means that customers come in and handle and test cameras and lenses, only to leave and order theirs online for a lower price. In the US, that usually means no sales tax, either.

 

Even worse for store owners, they sometimes buy a product, use it for a weekend shoot, then return it. It is now no longer eligible for sale as "new," and the store owner eats the loss.

 

I read an article about an Australian camera store that is reacting to this by charging admission - what??? No, it's not April Fool's Day any more. They charge customers $5 to come in. The charge is applicable to a purchase, but if you don't buy anything, you forfeit the entry fee.

 

(Click Here) to read about it on steves-digicams.com

 

So, how else can a camera store react to these challenges? I say take the higher road - provide such great customer service that people are willing to pay a little more to keep your store open. Yes, I'm sure that's easier said than done. But, if you're going to stay in this business, you have to offer something of real value to the customer, something they can't get online.

 

I remember hanging out at the camera store, comparing notes, debating equipment choices, maybe even meeting for a photo walk or class. I remember trusting the guys behind the counter to really know something about photography.

 

My own local camera store is more like the one in Australia. Though they do have some real resident expertise, I've tried multiple times to engage them. They're more interested in a sale than a discussion. In fact, they've instituted a 20% (!) restocking fee for returned equipment, to respond to the weekend use-and-returners. That is insane, in my humble opinion.

 

I would be more than willing to pay at least the differential of the sales tax for a more engaging relationship. As it is, there's no freaking way I'm going to pay more, lose the free return opportunity (which I use when necessary, no more than that), and put up with attitude!

 

I'm sure the pressure to make sales in today's world is excruciating for these small business owners. However, if there aren't better ways to deal with it, I'm afraid their days are numbered. As it is today, I wouldn't use my local store even if they did offer free returns like the rest of the world. The attitude is simply a deal breaker for me.

 

Amazon has never given me attitude. Neither has B&H, Adorama, or KEH.

 

Rant over.

 

DMC-365.blogspot.com